The Myth:

We control our vendor/product strategy

Reality: the marketplace drives consolidation

customer and vendor partnerships

If there is no on either side, or if all of the is on one side, an agreement can’t be a partnership – it’s just .

The Myth:

my vendor is my business partner

Reality: only if we are sharing the

abandon low value innovation

Be prepared to abandon low- innovation and to focus on making the most of the iT you already have.