Good developers understand the importance of building quality and functionality into a robust first release, while others regard version one simply as a public extension of the beta testing process; their strategy being: ship early/ often and fix on fail. The obvious weakness in such a ‘disposable’ product approach is that of ignoring the conjoint risks of poor first impressions and making a mess for valuable customers – risks that have grown since the advent of so-called ‘agile’ computing, which has simply formalised the practice of releasing under-developed software. 
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