Having the latest killer app or must-have technology is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree, diet sheet or veterinary history – they want to enjoy the performance. So when you are pitching your marvellous new iT product, project or service to buyers and investors, don’t waste your audience’s time. Let them see the dog talk.
I recommend you also read:


