iT folk can be difficult to understand at the best of times, especially when describing our beloved technology. But it’s even more confusing for everyone when we deliberately avoid using plain language for non-technical aspects of project management. For example we still persist with the inconvenient conspiracy that allows projects to have highly visible ‘Sponsors’ but invisible or absent Owners. The concept of ‘sponsorship’ is truly diabolical, because there is no field of human endeavour where the Sponsors are held accountable for performance. 
A free gift from the Devil: members of the Outer Circles can see a great cartoon animation for this scenario at no cost
