When times are tough iT purchasers reduce their spending, by cancelling or postponing investments until the economic climate improves. A simple survival strategy for those who use and buy iT but a portent of doom for those who make, sell and run iT. However, when the flow of new sales dries up, iT vendors have a powerful tool in their armoury – they can stimulate their turgid revenue streams by setting a ‘sunset’ date: withdrawing support for older products, squeezing their installed userbase of customers into spending money in hard times. 
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