dgit_devil_head_web2
I have something to say about all these topics but the completeness of the information shown depends on your membership status - try the Outer Circles to reveal a little more or join the Inner Circles to see everything.
The Myth:

You won’t buy this unless I tell you all about iT

Reality: They just want to see the dog talk

don't leave them guessing

don’t leave it up to the to work it out for themselves. If you, do they probably won’t get it, or buy iT

cut out the mumbo-jumbo

When presenting iT, focusing on the and downplaying the technical sends a very strong message to your : you really mean business.

show the benefit, not the technology

Business -holders don’t need, or want, to know what sort of widgets we are using to make it all work – they just want to know that the business will genuinely .

Selling iT: how to make better pitches

let the dog speak for itself

Having the latest or is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree,

[continue reading]