The Devil's Guide to iT™ » audience http://devilsguidetoit.com making iT simpler Tue, 26 Oct 2010 15:10:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 You won’t buy this unless I tell you all about iT http://devilsguidetoit.com/index.php/you-wont-buy-this-unless-i-tell-you-all-about-it/ http://devilsguidetoit.com/index.php/you-wont-buy-this-unless-i-tell-you-all-about-it/#comments Thu, 08 Apr 2010 18:10:44 +0000 oldnick http://devilsguidetoit.com/?p=4863 Reality: They just want to see the dog talk

]]> Reality: They just want to see the dog talk

]]> http://devilsguidetoit.com/index.php/you-wont-buy-this-unless-i-tell-you-all-about-it/feed/ 0 don’t leave them guessing http://devilsguidetoit.com/index.php/dont-leave-them-guessing-what-it-does/ http://devilsguidetoit.com/index.php/dont-leave-them-guessing-what-it-does/#comments Mon, 08 Feb 2010 20:34:54 +0000 oldnick http://devilsguidetoit.com/?p=4166 don’t leave it up to the to work it out for themselves. If you, do they probably won’t get it, or buy iT

]]> don’t leave it up to the to work it out for themselves. If you, do they probably won’t get it, or buy iT

]]> http://devilsguidetoit.com/index.php/dont-leave-them-guessing-what-it-does/feed/ 0 cut out the mumbo-jumbo http://devilsguidetoit.com/index.php/cut-out-the-mumbo-jumbo/ http://devilsguidetoit.com/index.php/cut-out-the-mumbo-jumbo/#comments Mon, 08 Feb 2010 14:12:01 +0000 oldnick http://devilsguidetoit.com/?p=4148 When presenting iT, focusing on the and downplaying the technical sends a very strong message to your : you really mean business.

]]> When presenting iT, focusing on the and downplaying the technical sends a very strong message to your : you really mean business.

]]> http://devilsguidetoit.com/index.php/cut-out-the-mumbo-jumbo/feed/ 0 show the benefit, not the technology http://devilsguidetoit.com/index.php/show-the-benefit-not-the-technology/ http://devilsguidetoit.com/index.php/show-the-benefit-not-the-technology/#comments Mon, 08 Feb 2010 10:40:03 +0000 oldnick http://devilsguidetoit.com/?p=4131 Business -holders don’t need, or want, to know what sort of widgets we are using to make it all work – they just want to know that the business will genuinely .

]]> Business -holders don’t need, or want, to know what sort of widgets we are using to make it all work – they just want to know that the business will genuinely .

]]> http://devilsguidetoit.com/index.php/show-the-benefit-not-the-technology/feed/ 0 let the dog speak for itself http://devilsguidetoit.com/index.php/let-the-dog-speak-for-itself/ http://devilsguidetoit.com/index.php/let-the-dog-speak-for-itself/#comments Wed, 03 Feb 2010 19:51:36 +0000 oldnick http://devilsguidetoit.com/?p=4098 Having the latest or is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s [...]]]> Having the latest or is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree, diet sheet or veterinary history – they want to enjoy the . So when you are pitching your marvellous new iT product, project or service to buyers and investors, don’t waste your ’s time. Let them see the dog talk. :twisted:
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