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vendor driven churn during hard times

When times are tough iT purchasers reduce their spending, by cancelling or postponing investments until the economic climate improves. A simple survival strategy for those who use and buy iT but a portent of doom for those who make, sell and run iT. However, when the flow of new sales dries up, iT vendors

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The Myth:

Sunset dates keep the iT world moving forward

Reality: users are forced to spend money when they can least afford it

BAU

another boring day. I didn’t sign up for iT for this. Yawn…

business as usual