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The Myth:

There’s no such thing as bad publicity

Reality: Some publicity can put us at serious later

check who is asking about iT

Always check out the of any interviewer/ who comes looking for a story. Don’t assume that everyone who asks about your iT is well-intentioned.

Publicity can be a security risk

giving iT all away

Don’t be fooled by the old saying: “there’s no such thing as bad publicity.” The world is full of cyberwarriors who prize easy information that lets them get inside the bowels of an organization to do their mischief. So that nice puff piece in the friendly trade magazine, that tells everyone just how clever [...]