Reality: They just want to see the dog talk
don't let The Cloud hide behind smoke and mirrors
The old adage tells us that every cloud has a silver lining – but why make do with silver when the sky’s the limit? Believe some of today’s service vendors and you can expect untold savings and benefits from using The Cloud: a nebulous world, populated by an infinite number of helper monkeys, offering the don’t leave it up to the audience to work it out for themselves. If you, do they probably won’t get it, or buy iT Selling iT: how to make better pitches
Having the latest killer app or must-have technology is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree, diet sheet or veterinary history – they want to enjoy the performance. So when you are pitching |
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