Reality: They just want to see the dog talk
don't let The Cloud hide behind smoke and mirrors
The old adage tells us that every cloud has a silver lining – but why make do with silver when the sky’s the limit? Believe some of today’s service vendors and you can expect untold savings and benefits from using The Cloud: a nebulous world, populated [...] don’t leave it up to the audience to work it out for themselves. If you, do they probably won’t get it, or buy iT Selling iT: how to make better pitches
Having the latest killer app or must-have technology is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree, diet sheet or veterinary history – they want to enjoy the performance. So when you [...] |
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