Reality: They just want to see the dog talk
don’t leave it up to the audience to work it out for themselves. If you, do they probably won’t get it, or buy iT Selling iT: how to make better pitches
Having the latest killer app or must-have technology is like owning a talking dog, excited people just want to hear the dog speak; they don’t care about the dog’s pedigree, diet sheet or veterinary history – they [...] |
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