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The Myth:

iT takes too long to understand problems

Reality: True understanding takes time

The Myth:

You can FIND IT on our website

Reality: But we won’t make it Easy

Understanding user requirements properly

where fallen angels fear to tread

Proverbially speaking: slow and steady wins the race. We may also marry in haste and repent at leisure. But these timeless lessons are quickly forgotten, when we rush headlong into iT – desperate for our latest fix of technology. We might take a passing interest in gathering ‘user’

the importance of effective websites

looking for hay in a needle-stack

Every man and his two-headed dog has a these days but many sites struggle to serve their users adequately, let alone well. Indeed some browsing experiences are so painful that it’s like searching, blindfold, for hay in a needle-stack. Problems such as poor layout, clumsy [...]

get integration in writing

If is business-critical, make sure that effective is a and clearly stated as such in your (even if it is a completely in-house transaction)